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Brightcove News
Tech Talk
Features & Updates
11.05.2024 BY ERIC KNUTSON
OTT Churn: Everything You Need to Know
Analytics
Churn
OTT
02.13.2024 BY KEN HAREN
Key Video Metrics for News Publishers
Analytics
Audience Engagement
Monetize Content
12.08.2023 BY KEN HAREN
Increasing OTT Engagement With Aggregated Video Analytics
Analytics
Audience Engagement
Monetize Content
11.22.2023 BY SCOTT SLATER
Video Marketing Metrics: How to Score Leads
Analytics
Audience Engagement
Video Data
10.31.2023 BY MEGAN FELZ
Optimizing Buyer Personas With Interactive Video Metrics
Analytics
Interactive Video
Video Data
10.24.2023 BY SAMANTHA PURCELL
Better Content Personalization with Video Analytics
Analytics
Customer Experience
Video Data
09.28.2023 BY ALEX BERSIN
Video KPIs: Do Your Metrics Match Your Business Model?
Analytics
B2B
Buyer Journey
08.21.2023 BY MARTY ROBERTS
Launching Your Own OTT? Things You Need to Know
OTT
Analytics
Branding
08.10.2023 BY KEN HAREN
Context-Aware Encoding: Testing for Cost Savings and QoE
Analytics
CDN
Context-Aware Encoding
06.26.2023 BY ALEX BERSIN
A/B Testing Video Landing Pages
Audience Engagement
Analytics
Video Data
05.23.2023 BY IAN BLAINE
Growing OTT Ad Revenue Without Losing User Engagement
AVOD
OTT
Monetize Content
04.24.2023 BY PATRICK FARLEY
Getting the Most Out of Interactive Video for E-Commerce
Interactive Video
Customer Experience
Analytics
04.14.2023 BY IAN BLAINE
Making QoE Actionable for Video Streaming
CDN
Customer Experience
Monetize Content
02.21.2023 BY JULIE MCCLURE
Optimizing the Content Life Cycle in the Age of Streaming
Analytics
Audience Engagement
Customer Experience
09.23.2022 BY MEGAN FELZ
Experience Management Connectors: AEM and Sitecore Enhancements
Analytics
Integration
Scalability
05.20.2020 BY LAUREN MCHUGH
Connecting Video Data to Your Marketing Automation Platform
Analytics
Integration
Video Marketing
01.28.2020 BY CHASE ANDERSON
How to Setup Google Analytics 4 for OTT Video Services
Analytics
Monetize Content
OTT
12.15.2017 BY BRIGHTCOVE MARKETING
How to Use Attribution Video Marketing Metrics that Matter
Analytics
B2B
Video Marketing
11.03.2016 BY SHANNON K. MURPHY
Collecting and Using Video Analytics to Drive Demand
Analytics
Integration
Video Data